2K Motion Capture Event Badges

  • 2K Motion Capture Event Badges

    2K needed a cool, street style badge design for their VIP guests and celebrity athletes at their motion capture event held at Rucker Park in New York City.
  • Event Photo
  • My Role
    Art direction, design, typography and illustration for the badges.
  • Results & Pro Tip
    The event was a huge success and there was a large crowd in attendance to see the athletes in the motion capture gear. Anticipating the large crowd, we produced a bunch of extra blank badges (always print extra blanks!). The athletes then autographed them and gave them out to fans in the crowd providing for a unique gift from the event.