Client YUHU Australia / Agency Nexty / Project Director Gordon Guo / Designer Meng Zhang / Photographer Ethan Li
Based in North Sydney, Our client, YUHU has quickly built up an impressive New South Wales property portfolio in the vicinity of Sydney CBD. Based on recent research and our understanding of YUHU Australia branding, I updated and enriched the original branding colour palette, meanwhile brought up a brand new set of four conceptual minimalism patterns for the brochure design. With text blocks and professional photographs flexibly laid out in an elaborately designed grid system, the brochure delivers a professional image with the view to express the company’s innovative and creative corporate culture. By utilising the collaboration of PMS colours and CMYK prints with UV layer applied on the text pages and embossing on the cover, the brochure gives the audiences a sense of modern and elegance.