The North Face, Apex Flex

  • T H E    N O R T H F A C E    A P E X   F L E X


    Directing a global campaign across print, web, social and TV for The North Face’s newest product, Apex Flex rain jacket. The campaign promoted their new top tier product celebrating the rain and even the perfect storm, spreading the message: Seek no Shelter.


    Creative credits
    ECD: Dan Chandler, Kris Manchester
    Creative Director: Jonny Leicht, Joe Fotheringham
    Designer: Guillaume Vaillancourt, Andrew Teoh
    Motion Designer: Danny Peng
    Producer: Nalina Baratz

    Activation:
    Copywriter: Carl Jannerfeldt
    Art Director: Ruben Beddeleem

    Agency
    Sid Lee New York, Los Angeles

    Client
    The North Face