Sprouty is a mobile 'plant trading' app.
I was introduced to the idea at a bar I frequent with a good friend, who described it as trading Pokemon but for people who love plants . I instantly felt excitement for the endeavor.
A month or so later, I was asked to create a logotype and logo mark to represent the mobile app. I said yes.
Objective to create a logo that is down to earth, accessible, quirky and simple.
Exploration Because the logo would need to cleverly communicate a plant and 'trade', I began sketching basic shapes and symbols tying in with plants and seen where it carried me. Eventually I landed on a strong symbol of a cycle, which can be interpreted as 'trade' and represent the cycle that a cherished item goes through once we give it away.
Font Caviar Dreams (regular)