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Caribou Coffee Amy's Blend

Branding, Packaging, Graphic Design
    • PROJECT FEATURED ON:
    • AIGA Member Gallery — 1/26/2018
    • PROJECT FEATURED ON:
    • Packaging — 2/6/2018
Multiple Owners
  • Cue, Inc.
  • Matt Erickson
  • Alan Colvin
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    Project By

    Multiple Owners
    • Cue, Inc.
    • Matt Erickson
    • Alan Colvin
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    About Project

    Every year, Caribou pays tribute to Amy Erickson, the company’s original roastmaster who lost her battle with breast cancer over 20 years ago. Since that time, Caribou Coffee has honored her memory with a special blend of coffee that raises money in support of CancerCare.org. Cue designed an icon intended to live perpetually, in memory of Amy and as commitment to “Doing Good With Coffee,” part of the company’s commitment to the communities it serves. The extended system helped to streamline the program by defining “the give” and creating a respectful tribute to Amy in every Caribou store.
    Published: January 02, 2018
    • Views 8386
    • Appreciations 696
    • Comments 15
    Coffee logo monogram premium Caribou cancer pink
    • Project Copyright Info
      COPYRIGHT INFO:
      Attribution Non-commercial
      No Derivatives

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