NAT GEO - CLIMATE CHANGE

  • Putting the spotlight on climate change is usually associated with giving bad news. Wanting to do a call to action to get people to actively do things to stop the damage to our planet, we tried looking for ways to communicate this in a more visual way. But still, we find ourselves faced with the conundrum of wanting to give a positive message about something that is going very badly. We find it can easily be interpreted in the opposite way. 
    That’s why we believe it’s essential to portray the whole problem in order to show how our planet is in dire need for action, and then saying STOP to that, taking a moment to think and then taking action to revert the negative changes. 

    We have developed a system that uses different visual resources arising from the search of climatic maps to communicate the climate problem we face and the need to say stop.




    Graphic package for a sponsored segment.
    Made at Plenty.tv
    Plenty.tv & respective clients all rights reserved.
    2016

  • The colours representing climate change. Using a diagram we have designed 
    specifically that shows different measurements (degrees, latitude and longitude).
  • SAYSTOP/DURDE LOGO.
    We’ve decided to create a Stop button (a square inside another square), playing with the logo as the container for the button in order to use a universally known symbol and associate it with the brand for maximum impact.
  • Credits:

    Directed by: Plenty
    Creative Director: Mariano Farías
    Art Director: Lucía Izco
    Animation Director: Macs Riedel 
    Graphic Design: Lucía Izco
    Animation: Macs Riedel 
    Executive Producer: Inés Palmas
    Producers: Clara Etcheverry
    Year: 2016
    Client: National Geographic Turkey