Brand Identity for a non-profit art gallery, based in Tallinn, Estonia. It is located in the Old Town among other galleries, Applied Art and Design Museum and Town Hall Square.
Taking into account that HOP Gallery is a modern gallery and helps young artists to present their works, it actually doesn’t have a strong branding and it’s hard to identify what kind of gallery it is unless you read something about it. We discovered gallery’s activities in the social networks and, actually, tried to find out how they present themselves online and offline, and couldn’t find anything worthy. So, we decided to help them to build their own style and the connection between “modern” and “classy”.
The “modern classic” concept came to mind when we realized where the gallery actually located — old part of the town among museums. We wanted to keep it modern yet classy. And, as soon as we reached this idea, we thought of Bauhaus. We came to the conclusion that Bauhaus principles and ideas would perfectly fit here — with all its simplicity, clarity and pure aesthetic.