Hotel Andra Branding Design

  • About 
    Hotel Ändra is a stylish 119 guestroom boutique luxury hotel ideally located in the heart of downtown Seattle. Nestled between popular South Lake Union and Belltown next to the retail core, this surrounding downtown area is thriving with food, music, art and history. Within walking distance of famous Pike Place Market, Seattle Center and the Space Needle, Hotel Ändra provides a sophisticated urban escape with first-class luxury hotel offerings.
  • Objective 
    To redesign the brand identity of Andra Hotel - a boutique hotel in downtown Seattle, WA, near Pike Place Market and the Space Needle. I want to give the hotel a more refreshing, professional but unique appearance based on its location and history thus make its personality stand out more. 

    Goal 
    Although the hotel already has its own reputation, its unique features have been overlooked. The current branding design, in my opinion, lacks personality. I plan to come up a design that can make Andra Hotel really stands out among its competition and moreover, a clear definition of what Andra is and what make it unique.