Lunar New Year – Michael Kors

  • MICHAEL KORS – LUNAR NEW YEAR 2017
    Michael Kors approached me to work with their in-house design team to develop
    and design the brand's 2017 Lunar New Year digital campaign. The campaign
    includes a series of 9 hand made papercrafted feather filled photographs and a video,
    both featuring a Michael Kors capsule collection. The Michael Kors team used the
    feathers, having them directly translated and reproduced, to inform their flagship
    store's window displays throughout Asia and in London.
  • ​​​​​​​
    Stills
    Creative Direction: Michael Kors
    Art Direction: Nicole Licht & Michael Kors
    Design, Props, Styling: Nicole Licht
    Stylist Assist: Melissa Deckert
    Photography: Brad Bridgers

    Video
    Creative Direction: Michael Kors
    Director, Art Direction, Props, Styling: Nicole Licht
    Video Production: Rare Icons
    Editing: Offsite Productions
    Color Grading: Shawn King Color