The new wordmark logo built on the new strategy and creative idea incorporates in the first letter, a stylized airplane wing, which can be used also as an icon in the new, refreshed brand.
Strategy & Creative idea
The strategy was to build on Ampro’s mantra: “Exceed expectations”.
“The flight: Uplifting!" Uplifting in terms of solutions and in terms of results. So, the big idea was exactly what inspired Ampro: the beauty of airplanes, the meticulous and precise avionics and the rigorousness that surrounds flight.
uplifting - slogan - a typographic exploration - at the end we decided to stylize the handwriting of the founder & creative director, Irinel Ionescu.
One year after the rebranding, the percentage of corporate branding projects increased from 10% (from total turnover) to 30%. Immediately after the implementation of the rebranding, there was an instant boost inside the company, people feeling inspired by the new brand platform and identity (imagine how one feels to be a part of an aviation crew).
Business cards with 600g paper
Some other images of our look and feel, working process, interior design, and sketches.
Strategy: Sorin Axinte / Glue
Client Service Director: Mihaela Dumitrescu
Creative Director: Irinel Ionescu
Senior designer: Lehel Mor Mako
Junior designer: Diana L. Barbu
Account Manager: Alex Patru
Prepress specialist: Adrian Garganciuc