The Brand Márcia Mugrabe was born of without great pretensions. Initially as a parallel and complementary activity, cakes and macarons began to gain prominence among clients and friends and soon became a reference. The activity that until then began in an amateur way, gained professional contours. The confectioner responsible for the recipes, Márcia Mugrabe went to attend professional workshops and receive the mentorship of renowned professionals. The need for a professional brand identity arised.
The products are sold directly to order, the customers being mostly the final public, and eventually some companies. The new brand should emerge to mark this new stage in its trajectory. It needed to be delicate, at the same time to reveal all the luxury and refinement that the audience that it attends so much prizes.