Willis Towers Watson

  • Client
    Interbrand

    Project
    As a freelance designer at Interbrand I worked on the visual identity for Willis Towers Watson, a merge of the British 'Willis' 
    and American 'Towers Watson'. They specialize in analyzing complicated data for their clients, and as a result find HR-,
    broking-, and risk management solutions.
  • Logo
  • Secondary logo configuration for special cases.
  • Launch of Willis Towers Watson and its visual identity.
  • Solution
    Willis Towers Watson is about working with data. As a company they are masters in 'cracking the code' and revealing
    its hidden solutions. This idea of data forms the starting point of the monogram created with the initials of Willis Towers Watson. 
    The binary code of the logo's monogram inspired the graphic language for the rest of the identity system.