Whitney Museum of American Art

  • Client
    Whitney Museum of American Art

    In preparation for the move to the new building (designed by Renzo Piano), the Whitney worked on developing a visual identity system that would emphasize the new chapter for the museum. The 'responsive W' is designed by Experimental Jetset and implemented by the in-house design team of the museum. As a freelance designer I helped on materials primarily for the membership department.
  • Audio Guide.
  • Contemporaries Membership brochure.
  • Credit: Whitney Museum of American Art.
  • Menu and tote bag designed for the inaugural dinner.
  • Inauguration of the museum by Michelle Obama.
  • 'Now Open'  gif used during the first weeks when the museum just reopened.
  • A comprehensive background on the concept and design process by Experimental Jetset can be found here
    And additional items designed by the in-house design team can be found here.

    Director of Graphic Design: Hilary Greenbaum
    Fellow designers: Meg Forsyth, Keri Bronk and Lauren Jantz