Num Pang


    What started as a local NYC sandwich shop serving up traditional Cambodian banh mi is now one of the most crave-able fast casual destinations on the East Coast. In advance of the opening of multiple locations within NYC and beyond, Num Pang called on High Tide to lead a complete rebrand of the company.

    This entailed redefining the brand’s vision, mission, values, and voice, in addition to refreshing it’s visual identity. We then extended the new brand to a number of collateral items that include packaging, in store signage, and a fully responsive website.