Nike x Kith

  • “At the intersection where shoes and snacks meet, High Tide helped Nike and Kith – an apparel brand – design their collaborative Manhattan pop-up space. Inspired by a sneaker box, the studio created memorable and engaging packaging in the form of the Nike x Kith cereal box, containing a bowl of cereal and a spoon that doubles as a straw. The combined logo on the top of the box aptly embodies the bold, streetwear feel of both brands and cleverly capitalises on their four-letter names for a symmetrical and visually appealing design.”

  • Photos: Kevin Kunstadt, Mo Daoud