Services: Visual Brand Identity, Messaging, Logo Design, Illustration, Graphic Design
"Neighbors Who Grow"
Olivette is an agrihood just north of Asheville, NC – a neighborhood built around a farm as one of the key pillars of the community. Justin Aiello, the farm's new manager, got in touch for some branding help. We partnered on creating a new logo, signage for the farmstand at markets, packaging labels, some promotional collateral, and a series of illustrations and graphics for great swag like cotton market totes, stickers and hats (say hello to the Asheville Food Pyramid).
Client: Olivette Farm
Owner: Justin Aiello
Art Director, Designer: Russell Shaw
The goal was to elevate the Olivette Farm brand with a modern and fresh visual identity, demonstrate the core values of the Olivette community through the creation of a new tagline, "Neighbors Who Grow," and keep it a little Asheville-weird at the same time with fun and playful illustrations.