• Olivette Farm

    Services: Visual Brand Identity, Messaging, Logo Design, Illustration, Graphic Design
  • "Neighbors Who Grow"

    Olivette is an agrihood just north of Asheville, NC – a neighborhood built around a farm as one of the key pillars of the community. Justin Aiello, the farm's new manager, got in touch for some branding help. We partnered on creating a new logo, signage for the farmstand at markets, packaging labels, some promotional collateral, and a series of illustrations and graphics for great swag like cotton market totes, stickers and hats (say hello to the Asheville Food Pyramid).
  • Client: Olivette Farm
    Owner: Justin Aiello
    Art Director, Designer: Russell Shaw
  • The goal was to elevate the Olivette Farm brand with a modern and fresh visual identity, demonstrate the core values of the Olivette community through the creation of a new tagline, "Neighbors Who Grow," and keep it a little Asheville-weird at the same time with fun and playful illustrations.