NOVEL Intelligence supplies clients with high-tech and high quality iphone accessories, wishing to give them a new and unique experience. Not only does it emphasise on the appearance of its products, but also their functions. They care about users’ health and convenience.
In this project, we are asked to design the visual identity for the company, from Logo, stationary to website layout.
Playing with letter ”n”, which looks like the close up of gear joining together, and this “n” can be duplicated as a pattern, which represent the meaning of one for all, all for one. To make a visual balance for the whole logotype, we use parallel line to create the remaining letters.