Nickelodeon SDCC 2017 Booth Design

  • NICKELODEON SAN DIEGO COMIC CON 2017
    I had the pleasure and challenge of once again working on the design of Nickelodeon's San Diego Comic Con booth for 2017. This was a huge project, made possible by an entire team at Nickelodeon and Glow Exhibitions. My role was to create the graphic elements, design the installations, and illustrate the artwork [and pineapple], and provide technical specs to the fabrication team. Process and photos below, as well as credits.

    Lead Designer: Anthony Petrie
    Booth Concept & Design VP: Christopher Groll
    Art Director: Oona Stern
    Fabrication: Glow International Exhibitions
    Project Manager: Te'Niijah Bussey
    Photo Credits: Oona Stern + Thomas DiGrazia
     
  • Nickelodeon SDCC 2017 Booth Design
  • FINAL COMIC CON BOOTH DESIGN
  • The giant pineapple housed an interactive video experience and was fabricated with a metal frame structure with sublimated fabric panels.
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple porthole detail]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Me in front of the pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple and front desk view]
  • Nickelodeon SDCC 2017 Booth Design [Front desk view]
  • Nickelodeon SDCC 2017 Booth Design [Front desk view]
  • The multi property signing wall installation was created by printing on plywood pieces cut to shape and layered. 
  • Nickelodeon SDCC 2017 Booth Design [Multi-property wood installation]
  • Nickelodeon SDCC 2017 Booth Design [Multi-property wood installation]
  • Nickelodeon SDCC 2017 Booth Design [TMNT Animation team, Kevin Eastman, and Stan Sakai]
  • Nickelodeon SDCC 2017 Booth Design [Front desk view]
  • Nickelodeon SDCC 2017 Booth Design [Me in front of the multi-property wood installation]
  • The Hey Arnold wall was made from flat layered gator board, and a fabricated fire hydrant with vinyl graphics.
  • Nickelodeon SDCC 2017 Booth Design [Hey Arnold wall view]
  • Nickelodeon SDCC 2017 Booth Design [Hey Arnold wall view]
  • Helga's Shrine was designed and sculpted by Glow Exhibitions. iPad screens have live Instagram feeds from the con.
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine Detail - Design credit: Glow Exhibitions]
  • The storefront is window is a fabricated Rocko TV with gator board characters atop.
  • Nickelodeon SDCC 2017 Booth Design [Rocko storefront and product display]
  • The TMNT installation was made with vinyl decals on layered gator board and acrylic sheets for the buildings. The windows were die-cut to allow LED lighting from behind. This area was for a 'design-your-own' t-shirt experience.
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • INITIAL BOOTH RENDERS [PRE-PRODUCTION]
  • IN-PROGRESS CONSTRUCTION PHOTOS
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • TECHNICAL DRAWINGS AND PROCESS WORK
  • Overhead diagram view
  • Rug Design
  • Back view of TMNT installation design
  • Front view schematic of TMNT installation
  • TMNT wall + Helga shrine + Hey Arnold transition wall mock-up
  • Storefront schematic
  • Back view of storefront design
  • Multi-property installation schematic
  • Desk side view schematic and pattern wall behind pineapple
  • Reception and front desk elevations
  • Hey Arnold and product display schematic
  • Helga's window schematic
  • Fire hydrant art and schematic
  • Fire hydrant art and schematic
  • Pineapple artwork flat panel skin artwork
  • Pineapple artwork flat panel leaf artwork
  • Pineapple diamond artwork
  • SpongeBob porthole schematic
  • SpongeBob entrance schematic
  • Donatello sketch for TMNT installation
  • Leonardo sketch for TMNT installation
  • Michelangelo sketch for TMNT installation
  • Raphael sketch for TMNT installation
  • TMNT icons with unused artwork for the wood installation
  • SDCC EXCLUSIVE USAGI YOJIMBO TOY PACKAGING DESIGN
  • Figure on display at SDCC
  • Final package design
  • PACKAGING CONCEPTS AND SKETCHES
  • ©2017 Nickelodeon 2017

Project By

Anthony Petrie
Los Angeles, California, United States

About Project

I had the pleasure and challenge of once again working on the design of Nickelodeon's San Diego Comic Con booth for 2017. This was a huge project, made possible by an entire team at Nickelodeon and Glow Exhibitions. My role was to design most of the layout, graphic and structural elements. Process and photos below, as well as credits. Senior Designer: Anthony Petrie Booth Concept & Design VP: Christopher Groll Art Director: Oona Stern Fabrication: Glow International Exhibitions Project Manager: Te'Niijah Bussey
Published: July 31, 2017
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