Nickelodeon SDCC 2017 Booth Design

  • NICKELODEON SAN DIEGO COMIC CON 2017
    I had the pleasure and challenge of once again working on the design of Nickelodeon's San Diego Comic Con booth for 2017. This was a huge project, made possible by an entire team at Nickelodeon and Glow Exhibitions. My role was to create the graphic elements, design the installations, and illustrate the artwork [and pineapple], and provide technical specs to the fabrication team. Process and photos below, as well as credits.

    Lead Designer: Anthony Petrie
    Booth Concept & Design VP: Christopher Groll
    Art Director: Oona Stern
    Fabrication: Glow International Exhibitions
    Project Manager: Te'Niijah Bussey
    Photo Credits: Oona Stern + Thomas DiGrazia

     
  • Nickelodeon SDCC 2017 Booth Design
  • FINAL COMIC CON BOOTH DESIGN
  • The giant pineapple housed an interactive video experience and was fabricated with a metal frame structure with sublimated fabric panels.
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple porthole detail]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Me in front of the pineapple]
  • Nickelodeon SDCC 2017 Booth Design [Pineapple and front desk view]
  • Nickelodeon SDCC 2017 Booth Design [Front desk view]
  • Nickelodeon SDCC 2017 Booth Design [Front desk view]
  • The multi property signing wall installation was created by printing on plywood pieces cut to shape and layered. 
  • Nickelodeon SDCC 2017 Booth Design [Multi-property wood installation]
  • Nickelodeon SDCC 2017 Booth Design [Multi-property wood installation]
  • Nickelodeon SDCC 2017 Booth Design [TMNT Animation team, Kevin Eastman, and Stan Sakai]
  • Nickelodeon SDCC 2017 Booth Design [Front desk view]
  • Nickelodeon SDCC 2017 Booth Design [Me in front of the multi-property wood installation]
  • The Hey Arnold wall was made from flat layered gator board, and a fabricated fire hydrant with vinyl graphics.
  • Nickelodeon SDCC 2017 Booth Design [Hey Arnold wall view]
  • Nickelodeon SDCC 2017 Booth Design [Hey Arnold wall view]
  • Helga's Shrine was designed and sculpted by Glow Exhibitions. iPad screens have live Instagram feeds from the con.
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine - Design credit: Glow Exhibitions]
  • Nickelodeon SDCC 2017 Booth Design [Helga Shrine Detail - Design credit: Glow Exhibitions]
  • The storefront is window is a fabricated Rocko TV with gator board characters atop.
  • Nickelodeon SDCC 2017 Booth Design [Rocko storefront and product display]
  • The TMNT installation was made with vinyl decals on layered gator board and acrylic sheets for the buildings. The windows were die-cut to allow LED lighting from behind. This area was for a 'design-your-own' t-shirt experience.
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • Nickelodeon SDCC 2017 Booth Design [TMNT interactive wall detail]
  • INITIAL BOOTH RENDERS [PRE-PRODUCTION]
  • IN-PROGRESS CONSTRUCTION PHOTOS
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • Courtesy of Glow Exhibitions
  • TECHNICAL DRAWINGS AND PROCESS WORK
  • Overhead diagram view
  • Rug Design
  • Back view of TMNT installation design
  • Front view schematic of TMNT installation
  • TMNT wall + Helga shrine + Hey Arnold transition wall mock-up
  • Storefront schematic
  • Back view of storefront design
  • Multi-property installation schematic
  • Desk side view schematic and pattern wall behind pineapple
  • Reception and front desk elevations
  • Hey Arnold and product display schematic
  • Helga's window schematic
  • Fire hydrant art and schematic
  • Fire hydrant art and schematic
  • Pineapple artwork flat panel skin artwork
  • Pineapple artwork flat panel leaf artwork
  • Pineapple diamond artwork
  • SpongeBob porthole schematic
  • SpongeBob entrance schematic
  • Donatello sketch for TMNT installation
  • Leonardo sketch for TMNT installation
  • Michelangelo sketch for TMNT installation
  • Raphael sketch for TMNT installation
  • TMNT icons with unused artwork for the wood installation
  • SDCC EXCLUSIVE USAGI YOJIMBO TOY PACKAGING DESIGN
  • Figure on display at SDCC
  • Final package design
  • PACKAGING CONCEPTS AND SKETCHES
  • ©2017 Nickelodeon 2017