Emporia Frutaria

  • Empório Frutaria is an emporium specialised in natural juices and sandwiches. 
    A place to find healthy food in a cool, fun and young ambient. 
    To bring out this atmosphere the graphic identity reflects the colourful and tasteful 
    mood of the fruits, also exploring its shapes and textures.

  • The logo’s format refers to it’s main function: a reference to the ubiquitous fruit seals – with a large palette application to set a bright contrast between the colours of the fruits and seals.

    The “Selfie” typeface, by Lián Types, was chosen for reference due its sloping shapes – the characters witch sits inside the seal are like branches that curl up in a dynamic relationship between positive and negative space.

  • To make the brand speak out loud, a texture and patterns were developed trough a handmade interpretation of many fruits. It brings a warm feel about food – revealing the paper texture and the imperfections of cutting and collage.