Donorcard Branding

  • This was a branding project in my Professional Practice course for an organ donation organization. I first created the logo using the imagery of an hourglass. I made the material inside the hourglass appear to be moving upwards to represent that the time had run out and was now moving backwards. This shows that while one life may be over, another can be saved and go forward with an organ donation. I chose a coral color to differentiate it from the common red imagery used in these types of organizations. From the logo,
    I then designed the card that an organ donor would carry in their wallet, keeping the information simple and organized.