Longboards line for Mini Countryman's launch
For Mini, personalization lie at the cellular level. In resonance with the custom culture, principles of sustainable design and functionality gave birth to a unique brand and a unique customer who cares about design and art and who is active, dynamic and modern. Mini longboards line was created for a Mini Countryman's launch in Russia. Countryman is a car that is excellent for both the city and nature. And we have shown it in our prints — ten abstract compositions based on the synergy of flowing organic forms and geometric urban shapes. Synthesis of organics and geometry is a metaphor for a city car which is perfectly suited for an ambitious countryside trip.
Erohnovich Roma, art-direction, illustration
Max Malakhov, visualisation
Alexandr Dolgov, project director
Anastasia Chibisova, project manager
Alena Ragozina, project manager
Kira Kanterman, project manager