CARRÉ is produced by S material FZE to provide UAE’s designers with revolutionary flooring material that they can rely on to speak for their ideas and instill life into the spaces they design.
S material is a small sized company located in RAK free zone established in 2013 by the interior designer and artist Salem Samara who has started designing and producing encaustic cement tile in his workshop in Damascus-Syria since 2005.
He inspired this idea from his childhood memories of his grandmother’s house, every room was frosted with a different unique pattern that gives an exclusive impression. These memories made a huge impact on his career life, he started to learn how powerful the effect of colors and designs can be on the feelings of people living or frequently visiting a certain place.
Create a Brand identity and a unique, modern graphic system that reﬂects the Encaustic Tile elements of CARRÉ in terms of square shape, ornamental style , reﬂection, costume made designs..
by using the most artistic and modern graphic styles in concepts, colors, shapes, sizes , typeface... to make a unique presence for the corporate in each and every detail.
Standard Logo This version is used as the primary CARRÉ logo and for central administration business communications. used in most of the printed and digital portals of the brand.
Short Logo This version is used in a few instances, such as in the back tile stamp , small digital applications and mobile size web design.
Logo Squares It’s made of (6 * 2.5) squares size pattern with side size (x) and (x/14) space between every square and other.
It’s a friendly color scheme inspired by the mosaic tile colors and make a welcomed and artistic presence for the brand.
It’s a x\2 clear space around the logo.
English typeface is Avenir Next LT Pro
Arabic typeface is Cairo
The Concept is to make a safe area around the printed design by putting the main pattern on the four corners.