Brief: Choose an existing winery and redesign their visual system. For this project, I chose to redesign exclusive Hess Collection wines to capture the winery's personality.
Approach: I chose to incorporate some of the artworks that Hess has, since they are known for its private contemporary Art Museum. I want people who buy their wines to bring back a memory from the place. The typefaces that I used are meant to create a rich contemporary feeling, yet showing some history as Hess Winery has been around since 1978.