On a very short list of the most capable fundamental growth investment firms is Winslow Capital. A company with a track record of success for almost a quarter of a century, Winslow Capital needed a brand and identity true to its past success and capable of looking forward. Winslow Capital’s insightful understanding of markets, proven methodology, rigorous research and visionary leadership led us to a sharpened proposition for the brand: Charting Next. That proposition inspired an identity understated and timeless, and true to a company that weighs complicated data with confidence and clarity. Along with the identity system, a simple, sophisticated look and feel was created to apply to signage, printed materials, website, and a future workspace. The tagline “Growing Forward” was written to punctuate Winslow Capital’s forward thinking approach to fundamental investing.