Rebranding tattoo studio Baraka.
Despite the high quality of services, the studio did not have a clear identity, broadcasting the philosophy of the brand. Elements that are important for the target audience - in particular, a single corporate style concept, a site and advertising media - were rather fragmentary. Such eclecticism eroded the perception of the brand and left an imprint on communication. The studio, declaring the philosophy of an individual approach to the client, required a document in which the fundamental principles of the brand would be spelled out.
Before us was the task of conducting a full-complex rebranding of the studio, preserving the continuity of the elements of the corporate identity.
In the future, create a brand book, which would become a technical guide to the proper use of identity. Brandbook allows you to build a consistent policy with respect to the brand and support its unified perception. Even in this case, it would be the starting point for advertising and SMM-promotion.