Local Brewing Company is a brewery that creates craft beer based on customer feedback. Being located in San Francisco, one of the most diverse cities in the United States, there are many personalities and perspectives that walk in and out of their brewery. All is welcomed to give their own feedback on their beer and also recommend what they would want out of it.
Different styles of hand-made typography was made to convey the various districts of San Francisco that each flavor is named after. With all the production done in one place, the design is made for the brewer to personalize and explain what to expect in each bottle you receive. This is done to educate the customer and show that every product is made under the same roof.
*Created as a student project at the Academy of Art University.