MahaNakhon Cube

  • Mahanakhon Cube
    Role: Previz, Motion Design, Animation

    MahaNakhon is a high-rise mixed-use complex located in the heart of Bangkok’s thriving Central Business District. Designed by architects Ole Scheeren and Eric Chang of BuroOS and developed by Pace Development, the 77-story building is the tallest tower in the city and has a distinctive pixelated profile that appears to dissolve in the skyline. 

    Pentagram designed a program of environmental graphics for MahaNakhon, including a dynamic digital façade for CUBE, its retail component, that enhances the architecture and integrates the building into the dizzying cityscape.

    I was enlisted by Pentagram Partner Eddie Opara as a collaborator during the early development of the Mahanakhon media cube. 
  • Project Links
  • A dynamic seven-story digital installation at Bangkok‘s tallest tower activates its neighborhood and integrates the building into the surrounding cityscape.
  • MahaNakhon Cube
    Pentagram Reel
    ERT: 1:30
  • Lead Designer Brankica Harvey managed managed me during implementation of the visual language and framework for elongated panels.
  • Cube Pre Visualization
    Development commissioned by Pentagram
  • Transitions
    Facade transition development
  • Facade motion development
  • Trixel
    Pixel effect development based on triangles.
  • Media Cube Motion Mockup
  • Social Media photos
    MahaNakhon Cube site, photos gathered from social media.
  • MahaNakhon Rising, 2016
    Construction Timelapse by Pace Development
  • Credits
    Project: MahaNakhon 
    Client: PACE Development Co., Ltd. 
    Location: Bangkok, Thailand 
    Architecture Firm: Büro Ole Scheeren 
    Design Firm: Pentagram NYC 
    Creative Director: Eddie Opara 
    Lead Designer: Brankica Harvey 
    PreViz Animator: Fabian Tejada