PURPUR: flowers & plants
Conceptual store of flowers and plants.
The challenge is to create an identity in which there will be no visual noise, where each bouquet will be revealed in a full range of colors.
To achieve the ideal combination of printed products with plants we used holographic foil for printing.
Focused on the smallest details we got a design in which "elements of identity" in his understanding are practically absent that allows us
to distinguish the main thing - a beautiful floral compositions...
Design / Art direction — Roman Namek
Thanks for watching <3