The Imagitas logo consists of a logotype set in Proxima Nova and a logo mark that represents a mover marketing business. Proxima Nova regular was chosen for its clean and modern aesthetic, and derived from Red Ventures’ collateral designs. This font choice keeps our logo in line with the Red Ventures aesthetic, while maintaining Imagitas’ unique identity; it also complements the Red Ventures logo in our lock-up treatment.
The logo mark consists of two custom rhombus shapes that together form a forward and upward moving arrow. This shape also implies a box in three dimensional space. The box can be taken as a literal “moving box”, or a figurative, “thinking outside the box” concept—since the shapes are not closed off. Imagitas’ traditional logo colors were updated to the RV red and a new blue. These colors are a nod to our history and our partnership with the Postal service. The new logo portrays Imagitas’ story and symbolizes a creative and forward thinking marketing service business.