AEP Thai Restaurant Branding & Identity

  • AEP Thai Restaurant

    Client
    AEP

    Completed
    2017

    Disciplines
    Branding & Identity
    Signage
    Web Design
    Menu Design
    Social Media

    AEP is a Kansas City based Thai restaurant owned by chef Jakob Paloco and Adam Northcraft. Inspired by trips to Thailand and a love for culinary art, AEP focuses on offering regional Thai cuisine and modern street food in a mix of old world and new world styles.

    The identity was inspired by vintage Thai action movies, comic books and neon signs. AEP (pronounced ape), is the northern Thai method of slow-grilling food wrapped in banana leaves. We focused on the name for the primary mark and created a set of graphic elements and duo-toned vintage imagery to accompany the mark in various secondary scenarios.
  • Inspiration & Visual Research
  • Process & Iteration
  • Final Marks & Elements
  • Menu Design (V01)
  • Menu Design (V02)
  • Social Media Promo Images & Animations
  • Website
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