Rent Invest. Malls

  • ​​​​​​​Rent Invest specializes in the shopping malls management. Its main services are: strategic consulting, commercial management, marketing management and technical maintenance. All the mentioned above aspects influence the success of a shopping mall directly: its fill rate, commercialization, the footfall and popularity on the real estate market
  • The concept is based on the game 15-puzzle. At first glance, they seem impossible to assemble, but a skillful person can turn them into perfect and balanced constructions. In a similar way in the hands of Rent Invest any shopping mall becomes a coherent, harmonious and profitable structure. 

    ​​​​​​​In the visual identity I have used four kind of geometric shapes, which represent the 4 main criteria of a shopping mall well-being. These are not just separate shapes, together they form the initial letters of the name of the company. 
  • ​​​​​​​The choice of colour follows the steady tradition to use bright colours in the decoration of shopping malls. The dynamic pattern was created on the base of 4 shapes and the number of variations is almost unlimited. 
  • Design & Art Direction: Sergey Sukhov