Between mass market and the niche market of artisanal breweries. An evolution on the brand labels to enhance the brand consistency in the market.
Birra Castello. Established in 1997, it’s a young and growing brand in the Mass Market Retailers channel.
Second phase of the process to strengthen the brand and increase its brand awareness.
Keep the position within the MMR, and, in the same time, get closer to the niche market of artisanal breweries.
Restyling of the labels, and the creation of a unique bottle, with a distinctive format (50cl instead of classic 33/66cl), made in collaboration with Studio Pininfarina.
YEAR / 2014