Helica. visual identity

  • A helical pile is an extendable deep foundation system with helical bearing plates welded to a central steel shaft.

    Helica. is the first brand in Portugal providing this construction foundation system.

    Challenge:
    Communicate the products functionality and operational areas through an easy, understandable and appealing graphic/visual language system.

    References:
    (Images/photos below are only used for demonstration purpose and belong to their owners.)
  • The modern and simple wordmark communicates commitment, balance and confidence.
  • I decided to generate various symbols from the silent letter "H", as a way to communicate ground levels and operational areas/places, always keeping the resemblace of the letter "H".
  • The graphical representation of the helical pile/pipe suggests rotational movement, high-tech and engineering.
  • The little dots/squares refers to the top view of a plant/area where Helica can operate.
    No matter how large the area is, Helica has the solution.
  • Brandbook guidelines
  • E-mail signature
  • www.helica.pt
  • Brand design and UI/UX by Pedro Almeida / pedrobrands.com
    Web Development by Cristiano Almeida / csalmeida.com