As they were launching their new platform, AppOnboard came to Ben Loiz Studio to develop a logo and brand identity that would express their innovative product and vision. Being a Southern California-based company, they wanted the identity to reflect the SoCal lifestyle with its waves, sunsets, and colorful scenery as they help their customers dive deep into the sea of data.
The symbol is a beach wave composed of the letters A and O, pointing to the name. The color blue conveys the thought of water and the pops of bright pink and purple take their inspiration from a SoCal sunset.
An identity guide was produced including logo specifications, typography guidelines, a color palette, and photography style. Business cards, social media channels, and a web landing page were also designed.