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    Nike SB invited us to create a global campaign for Ishod Wair's (skater of the year 2015) first Dunk Low Pro Model. We worked closely with Nike SB team to establish a visual vocabulary that can present Ishod Wair as the next skateboard legend.
    We envisioned creating a graphic tool kit system in which the different elements could be combined and interchanged while maintaining the identity powerful and cohesive.  Out of this idea, we developed the concept and created a flexible brand identity platform that dinamically links a carefully selected color palette with powerful urban photos and striking minimal shapes. We also created a series of Ishod’s icons which give a playful and youthful quality to the voice of the campaign. 
    The concept carries across all media and uses: advertising campaign, print materials, retail packaging, promotional merchandise, digital, social communications, signage system for retail and special events. 
    As part of this campaign we also created the visual identity of Nike SB Heritage that celebrates the energy and legacy of Nike SB through the years. 
    Portraits by Jon Humphries
    Product photography by Haw-Lin