You can never know too much.
To promote its newly redesigned platform, Érudit contacted us to develop a national advertising campaign to encourage scholars and the general public to never stop learning. We saw the opportunity to marry the launch of the platform redesign with a light-hearted campaign. To do this, we wanted to depart from the usual visual codes of academia. The theme “You can never know too much.” at the heart of the campaign, echoes the platform’s rich and high-quality content and the diversity of its subjects.