Involve Digital is an online marketing agency and they wanted a new identity and website. Our first conversations centred on tone and making sure they knew precisely what they were asking for when they asked to “look like the new Bonne Marque.” We have frightened dull (but rich) clients away in our attempts to attract the right client, and we had to make Involve Digital aware from the outset that our ‘Born Makers’ brand is designed for exactly these reasons, and did they share the same ambition? This project had a deadline of just five weeks and they needed a new website and complete rebrand. Although Bonne Marque were the inspiration, we still needed to establish Involve Digital’s unique brand personality and learn everything we could about their attitude and services.
It would have been unnatural to create based on inspiration alone. It had to be based on truth or our work would be useless. Our work always achieves how the client wants to be perceived, but everything has to be real, and the reason for this is important: if we give a client their dream brand and if that brand reflects nothing of their current personality, there is no way the current brand can ever become what we have reimagined; if, however, there exists a sincere reflection of the current brand in our work then they will grow into what we have reimagined, as though it was a natural progression; a progression that looks like revolution but feels like evolution.