花見小路 HANAMIKOJI







  • 花見小路 HANAMIKOJI  

    以日本京都地名「花見小路」字樣為整體形象識別,仿古日式「木花格」樣貌來象徵品牌,融合京都精緻優雅與台南精湛技術的意涵,也彰顯出共同濃厚的文化底蘊與人情之味。設計師為加強手工鞋舒適柔軟的印象,決定在識別「花」上加入柔棉框邊的巧思,讓整體的品牌識別充滿親切圓融與產品的舒適。「花見小路」標準字設計上,有著日本藝妓在京都石板路上的優雅體態,並在「路」的字型設計出「路」的意象,不但有慢活步調的文化內涵,也予品牌經營「路」上不斷的向前進,代表花見小路生生不息永續發展的企圖心。這樣的形象落實於整體平面與包裝設計上,也成功的使品牌快速打入了台灣知名文化創意事業和台南在地文創百貨:「誠品生活」與「林百貨」。

    “Hanamikoji” in Kyoto, Japan is the overall image identity. We adopt the antique Japanese “wood lattice” to represent the brand via combining the implication of beautiful and delicate style of Kyoto and the exquisite technique in Tainan to highlight the common strong cultural connotation and hospitality. To highlight the impression of softness and comfortableness of our handmade shoes, the designer adds the frame of soft rim outside the image of “flower” to convey the kindness and smooth of the overall brand identity and the comfortableness of our product. The logotype design of Hanamikoji adopts the graceful posture of the Japanese Geisha on the stone road in Kyoto. The image of “road” which we design according to the typography design of “road” not only is rich in the cultural connotation of downshifting tempo but also is conveying our philosophy to the non-stop forward moving of the brand operating and management to represent the endless and sustainable developmental enterprising spirits of Hanamikoji. Such brand image which probes into the integration plane and packaging design successfully enters the renowned cultural and creative industry in Taiwan as well as both the oldest and the latest creative arts department stores in Taiwan: “Eslite Spectrum” and “Hayashi Department Store.”

    Client: 花見小路  |  Creative Direction : 沈子淮 Zi Huai Shen |  Designer : 沈子淮 Zi Huai Shen |  Design by www.sumpdesign.com