My Swear — Swear London x Farfetch

  • MySwear – Swear x Farfetch

    Client Swear London
    Role Branding, Identity, Packaging
    Year 2015/2016
    Photography MySwear, Joel Bessa & Carla Almeida

    MySwear is a collaboration between the online luxury boutique Farfetch and London-based footwear brand Swear. Together they’ve launched the first-ever luxury footwear customization platform online. MySwear “combine 20 years of heritage with state-of-the-art 3D modeling technology and expert artisanal Portuguese craftsmanship,” according to the brand. To celebrate the launch, they’ve selected 50 ambassadors — including singer-songwriter Sky Ferreira and model Barbara Palvin — to create their own pair of MySwear shoes.

     “(…) Then there is a sense of excitement and luxury from the packaging. And ultimately, you get a great pair of shoes.”, says fashion editor Caroline Issa.