Eye to Eye
Brand Identity, Tagline, Icon Design & Print Collateral
Eye-to-Eye Family Vision Care is a full service optometry clinic dedicated to providing our family, friends and neighbors with the highest standard of eye care available anywhere. The Eye to Eye branding is built on two points. By bridging the gap between the awareness of care for your eyes and seeking preventative care/health. The bridge icon connects the type mark and is used throughout the branded elements. The second is the comprehensive nature of your services and exams. The brand elements are built on a circle that represents a routine in visits, comprehensive care, and well rounded eye/health education in your exams and services.