Chicor is a new multi-brand cosmetic company launched by Shinsegae, the world's largest department store based in Seoul, South Korea. We collaborated with our good friends at Mucca to bring the Chicor brand to life.
Teaming up with the very talented photographer, Chris Craymer, we shot both video and print components for the in-store experience and brand launch. From casting to hair and makeup, and edit to animation, we created 10 minutes worth of in-store content and a launch video with original music. The result is a dynamic brand experience for the 6,500 square foot store.