Oia is a small paradise town in Galicia, Spain, located in a mountain with breathtaking views to the Atlantic ocean. This area of Spain is characteristic for its beauty, food and beaches, but mostly, because it hasn't been discovered by tourists, just yet.
Their local council asked us to rebrand the town. When creating the brand, we wanted to highlight that anyone can feel part of Oia when visiting, and so we stacked the name vertically and made the logo look like a rag doll that could be personalised freely by anyone.
The copywriting contrasts with iconic quotes of cities around the world, adapting them to a place that allows you disconnect from the bustle of your life.
This brand was welcomed with open arms by the villagers, the local trekking club sold out t-shirts with the pilgrim logo while local businesses have asked us to adapt it to their field. Furthermore, the artist Flix painted a 2 metres Oia logo in 2017 at the entrance of the town.