High Tide recently partnered with Sweet Whistle on a complete rebrand to help the company define and bring to life its vision - to spread the joy of giving and receiving a gift. We began by codifying their values, mission, and vision into a solid brand framework document, and then redesigned their visual identity to more accurately reflect it.
The branding blends premium aesthetics with an understated color palette to allow the gifts themselves to sit at the forefront. We re-imagined Sweet Whistle's longstanding logo, the cardinal, to be clean and sophisticated, while developing a number of unique applications for it. Stunning packaging features tactile flourishes like like a notecard micro-embossed with a feather-like impression and textured copper foil stamped lettering. Intuitive UX reflects the high level of service Sweet Whistle offers, as ordering and customization couldn't be easier. The result is a beautiful, elevated, and seamless experience for gift-giver and gift-receiver alike.