Absurdnost | Embrace the Absurdity of Life

  • Embrace the Absurdity of Life

    Absurdnost is a bottle of Vodka inspired by French philosopher Albert Camus and his thoughts on the absurdity of life portrayed in his essay “The Myth of Sisyphus”, as a response to Russian literary critic Vladislav Khodasevich and his poem “Before the Mirror”. Vladislav appears to go through a middle life crisis, wondering where time has gone and clueless on the kind of person he has become. Camus came to the conclusion that despite the absence of inherent meaning in life, one must build its own reasons to hold on to it. The bottle represents the conflict of those ideas and becomes a visual translation of it.
  • The bottle comes with a long booklet telling “The Myth of Sisyphus”.
  • The bottle comes with a long booklet telling “The Myth of Sisyphus”.
  • This smaller booklet is a summarized version of how the bottle came to be and the message behind It.
  • Necropolis means “The City of the Dead”, is a small essay on my own interpretation of the idea of “The Absurd” by Albert Camus, and how despite the unavoidable fate of death and oblivion, one can rebel against It and find meaning in life. It is called the Necropolis because It is a collection of thoughts influenced by people that are already gone, while the ones that are yet to die will face the same question, is life worth living? ​​​​​​​
  • Absurdnost Booklet
  • Necropolis Booklet
  • Process Book containing every step behind the creation of this project.
  • PHOTOGRAPHY | Hemali Acharya Zaveri

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