Maui Pops

  • About

    Client: Popsicle store located in Maui Harbor Shops center (Maui island, Hawaii). The project has been initiated by the development company USAI Investments (Dallas, TX).
    Challenge: We had to develop brand concept and build the complex identity along with the interior design of the first outlet in the chain.
  • Brand identity & interior design

    Branding was developed along with interior design — the core idea is a mixture of ethnic motives in a contemporary look and a colorful palette that suits bright Hawaiian spirit. The style started growing into something fun - new moves, fonts and other graphic solutions were added. The main Maui Pops character — the Tiki — meets the visitors inside the shop. He is a part of a phrase that combines words with symbols. We’ve added juicy fruit signs that demonstrate the variety of popsicle flavors. And the exit is through the gift shop as usual!  

  • We’ve made three heights of the chairs for the kids of different age and grownups. The counter has an unusual shape that suits all chairs and makes interior more dynamic.

  • Project team:

    Boris Alexandrov, Anna Alexandrova — creative direction
    Anton Storozhev — designer
    Elena Parhisenko — designer
    Aleksandra Gerasimenko — designer
    Daria Svidchenko — designer
    Anna Alexandrova — interior designer
    Dimitry Panasiuk — copywriter
    Dimitry Shmatenko, Sergey Makuhovskiy, Alexander Gusarev — visualization