Disney Theatrical Group
Under the Disney Theatrical Productions banner, Disney Theatrical Group (DTG) produces and licenses Broadway musicals around the world and brings live entertainment events to a global annual audience of more than 19 million people in more than 50 countries.
At DTG, I worked as part of a cross-functional marketing team through the complete campaign development cycle, from concept to end-of-life, for the Disney on Broadway productions of The Lion King, Mary Poppins, and The Little Mermaid. I efficiently managed projects with multimillion-dollar budgets across several internal departments and in coordination with the advertising agency partner. I also developed and wrote the quality assurance plan for Disney Interactive Media Group to test Disney on Broadway’s technically enhanced web site.
All artwork designed and created by DTG studio or agency. All rights reserved. ©Disney