Disney Theatrical Group

  • Disney Theatrical Group 
    Marketing Administrator

    Under the Disney Theatrical Productions banner, Disney Theatrical Group (DTG) produces and licenses Broadway musicals around the world and brings live entertainment events to a global annual audience of more than 19 million people in more than 50 countries.

    At DTG, I worked as part of a cross-functional marketing team through the complete campaign development cycle, from concept to end-of-life, for the Disney on Broadway productions of The Lion King, Mary Poppins, and The Little Mermaid. I efficiently managed projects with multimillion-dollar budgets across several internal departments and in coordination with the advertising agency partner. I also developed and wrote the quality assurance plan for Disney Interactive Media Group to test Disney on Broadway’s technically enhanced web site.
  • All artwork designed and created by DTG studio or agency. All rights reserved. ©Disney