Here is a bottle label concept I did for a design competition by the Clampit Paper Company. It didn't make the cut, but I enjoyed working on it. :) The only rule was that you had to use one of their papers as the label. I decided to go with a origami concept. I placed the instructions of how to build an origami crane on the back label. The origami crane has a interesting historical story.
THE LEGEND OF THE CRANE -
Throughout all of Asia, the crane has been a symbol of happiness, eternal youth, good fortune and longevity because of its fabled life span of a thousand years. Cranes were believed to carry people to higher levels of spiritual enlightenment. Over time, the crane has also evolved as a favorite of the tradition of paper folding - origami. It is said that a thousand folded cranes makes a wish come true.