Dolly is a Brazilian beverage brand, which created the first Brazilian diet soda. The brand has been in operation since 1987 and is well known for its affordable price and many childish advertising campaigns that make adults feel embarrassed whenever they buy the product. The problem is that, the price of the soda is the most affordable in its category as compared to the numerous others on the market, many Brazilians expect local brands to take advantage of serious visual communication as international brands do. People aren't proud of the current standards of most local brands and even prefer to pay more for international ones despite the local being more affordable, so the goal of the project is to create an attractive minimalist visual identity that caters to different audiences, Brazil is a substantial and alluring country and it should be valued by portraying the beauty in its nature, strength,diversity and happiness.
All works © Alex Estamato.
Thank you for watching.