THE SAN DIEGO CHARGERS EMBRACE THE MOVE TO LOS ANGELES
INTRODUCING THE LOS ANGELES BREAKERS
The beach. The palm trees. Hollywood. America's game in the City of Angels.
Los Angeles deserves an NFL team that's undoubtedly, indigenously LA. With San Diego returning to it's roots after 55 years in San Diego, they are in need of a new brand. This brand should still pay some homage to the Charger days, but with a fresh take on the identity that also embraces LA, in equilibrium. After the dismal backlash that the 'LA sub-logo' received:
I put my ideas and skills to use to develop a brand that would be uniquely LA and still acknowledge the San Diego era. I sought to embrace the LA surf, sun and celebrity culture. I think this brand better speaks to the fan base in LA, versus just slapping "Los Angeles" in front of Chargers.