Brand Identity Design: Mayflower Brewing

  • CLIENT: Mayflower Brewing Company
    PROJECT: Full Brand Identity System for a start-up microbrewery
    LEAD DESIGNER: Lynn Spooner
    ILLUSTRATOR: Lawrence Sampson

    DETAILS: Art Director, Lynn Spooner, designed this complete branding system for Mayflower Brewing Company, a craft beer microbrewery located in Plymouth, MA. A full range of packaging design was created including beer labels, 6-pack carriers, mother cartons, coasters, sell sheets, event signage, stationery system, promotional wearables and giveaways including T-shirts, bottle openers, bar towels, growlers and much more.

    The goal was to develop a powerful brand around the theme "Taste the History". Lynn collaborated directly with the Founder & President of the brewery, Drew Brosseau, who is a 10th great grandson of John Alden, cooper aboard the Mayflower ship.

    Lynn's packaging design for Mayflower Brewing received a 2009 American Graphic Design Award
    by Graphic Design USA in their national design competition.
  • This project was completed while employed at Jackrabbit Design.